To promote entrepreneurial creativity applied to business and to the solution of
our country’s problems from our fields of action, based on human development, staff
training, optimism, teamwork and tireless improvement of our processes, under a
philosophy of austerity in spending, reinvestment of profits, modernization and
growth, generating benefits for our customers, employees and all other participants.
We consider social responsibility to be a commitment to the satisfaction of our
customers and shareholders, along with an interest in our employees and the community
in general. We observe an adherence to strict ethical standards, a long-term vision,
and compliance with the laws wherever we operate, while seeking to make economic
development and environmental protection a fundamental part of our competitiveness.